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You can write your own Booster Pack, specifying your own (unlimited number of?) keywords, with unlimited alternate spellings & phrases... you specify where the links for your chosen keywords lead.
So, after I set up our Booster Pack, if someone happened to be using QuickClick and had our booster pack installed, when they clicked on the specified keyword "Alternative energy" on our comptetitor's site, they would get a little box with links to our site in it.
IF (and it's a big if, methinks) QuickClick becomes popular, and booster packs follow, this little opportunity for self promotion is likely to be grossly abused and therefore strictly regulated, but here's a chance to get in at the ground floor for a VERY unique online promotion strategy...
You can see the text of our booster pack code at: [absak.com...] (The Booster Pack developers pages aren't up yet on NBCi, so I'm not guaranteeing my code is perfect... I submitted it to them yesterday and haven't heard back yet.)
If you're running Windows, you'll need to install QuickClick and load the booster through Quick Click (after changing the file extension to .xml) to see how it works.
It seems way too easy, almost verging on downright evil.