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The others don't advertise, and many of them lie about their ad campaigns - which can't be doing their PR much good. Are the rest in a strong enough financial position to be able to afford £35K a TV campaign - I don't think so. I haven't even heard any Radio station adverts for any of the 2nd tiers,I find this most strange that they aren't willing to try and do anything for their paying advertisers.
Has anyone seen adverts for any other directories? As I haven't in the last 7 years.