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Simply Directories

advertiser's experiences

5:23 pm on Jul 12, 2005 (gmt 0)

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joined:May 21, 2005
votes: 0

Looking at the state of the directory world, it's obvious there are only a few major ones, and a couple of good contenders. The major directories such as MSN small business, Gimpsy, Yell and 192 etc are well established, but I think it's fair to say that they all have complaints about them either about listing charges, services and performance for the advertisers.

So besides these majors, who is most likely to front an assault, and how might the majors be dethroned so to speak? Is it possible to beat them without a major operating budget. These are questions that have been festering in my mind for a few years, as I genuinely think some of the majors have had their day.

If these big players have made mistakes, then what is to be done to make them listen and take note on how to improve their services - or is it a case of that they just don't care once they have the cash. I see it like this, it doesn't matter how many TV/Radio adverts
they churn out - if the return isn't there, it must surely be a waste of time using them, and thus they haven't provided value for money.

I'd like to hear about advertiser's experiences with the above mentioned, and if seperate threads are needed then they can be created.