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What's captivating consumers this spring? AOL(R) Search today revealed the top searches as Americans get ready for everything from baseball and bikinis to education and easy tax tips. As baseball season gets underway, Derek Jeter ranked as the most searched for baseball player on AOL Search this spring. The scales also tipped in favor of Weight Watchers, which beat out the South Beach diet among those looking ahead to bathing suit season. Duke University topped the list of college searches, and the 1040 EZ was the most popular tax form as the season's deadlines draw to a close.
Business wire story AOL [home.businesswire.com]