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Acquiring links at product launch through public relations?

Is PR a good strategy? Is there a launch opportunity?

2:23 pm on Jun 23, 2006 (gmt 0)

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joined:June 4, 2006
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Our product (a web-based affiliate tool for webmasters and bloggers) will be launching soon and I want to do some press releases and postings. Anyone have any experience with creating a launch plan that includes PR?

How can you even get in the running to become noticed by, say, TechCrunch?