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Forum Moderators: martinibuster
I have put up a website and am now ready to proceed with the link building strategy.
I have heard that Reciprocal links are losing their weight and that it is better to gather one way links.
I just have the following questions.
1. Is it worth exchanging reciprocal links?
2. Do you have any more ideas of how I can gather oneway links?
Then the next step will be job postings, if your widgets, somehow relate to certain jobs you could always post your site details in the classifieds, this also helps increase traffic.
You can start to add reciporical links now, but only with content sites that have a lot of simialr content that you have on the page that they are going to link to you from.
The next step is where you probably have to spend a bit of money on a product like <snip>, I haven't done that yet but I am planning to do it soon.
Hey and don't forget me when you get really really RICH.
[edited by: martinibuster at 7:29 am (utc) on Aug. 3, 2005]
[edit reason] Nor URLs, especially to tool sites & Directory Lists. Ack! [/edit]
Relevant directories are hard to find. Directories that are daisy-chain linked to other directories owned by the same owner (most sharing the same template) are easy to find.
Directories are a good place to start, but most SEO directories, especially ones you find on lists, need to be scrutinized closely.
One problem with some directories is that they are marketed to SEOs and Webmasters. The problem with that is that they don't have traffic since zero brain cells were expended to promote them in search engines. As a consequence, anyone from Google can look at that and view it as a pr selling scheme and penalize it with a white bar. Indeed, it has happened on many occasions.
Another problem with some directories is that their backlinks are shady. Other directories are poorly indexed and have all their categories listed as supplemental results. Be aware.
If you are in it for the long haul, think about building a quality site. If what you are trying to do can't be done with a quality site, then think about building a quality site to feed into your lead generation site.
Also, a network of quality sites can feed PR into your new sites. Once you have PR (as worthless as that is for ranking), you can then embark on a more successful recip link campaign.
The thing about recips vs. one ways is that many people report good results from linking out to quality sites. Especially when it comes to Google, generally, what is good for the user will be good for you.
I'm not sure where this recips are dead rumour keeps coming from, because from my experience, it's not true.
As for Yahoo, it looks like link analysis is playing a greater role.
I wouldn't be surprised to see general directories follow the same route as guestbooks.
Do you honestly think that's going to happen? Especially when G's guidelines say to get a link from DMOZ, Yahoo & other relevant directories?
I would have thought that links from directories like above, Joeant, Gympsy etc will gain in "trust" since they are all manually approved - and following on from the TrustRank theory which may or may not get used sometime this century.
One way links have extra weightage than reciprocal, but sites doing only reciprocal are also ranking well.
The main source for one way links are directories and nowadays lots of directories are getting banned.
It comes from people slapping up hundreds links on a worthless page, then acquiring reciprocal links from other pages that have hundreds of links, slapped up on worthless pages.
If you're going to go after reciprocal links, go after deep links. Don't link back and forth from the same page, but link from one relevant page to another relevant page. Better yet, Link from site A to site B, then have Site C link to your site A.
Recips got a bad rap because of the way most people implement them. Personally, I never seek links on a page named "links" or "resources" or "partners" or "sponsors" or any such nonsense.
Would I take a recip from say Yahoo's homepage to one of my homepages? You betcha.
Correspond with webmasters and other content providers and build rich linkages between related pages.
I find that the above official Yahoo! recommendation for improving the ranking of a web site has not other meaning than: reciprocal links.
Of course the phrase "related pages" above is the key.
Note: "Link farms" create links between unrelated pages for no reason except to increase page link counts. Using link farms violates Yahoo!'s Site Guidelines and will not improve your page ranking.
Again, the key phrase here is "unrelated pages".
Bottomline: As I understand it, Yahoo! actually asks us to build reciprocal links by networking with other webmasters and content providers but only between "related" pages.