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Buying text links

Good? Bad?

     
9:44 pm on Jan 29, 2005 (gmt 0)

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What are everyones thoughts on buying links as part of a link building stragety. They are non recpricol, so thats good. But can things go wrong? How many people buy text links? Pros. Cons?
8:49 pm on Feb 1, 2005 (gmt 0)

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I have never purchased a link before, most of the time they are over priced. In fact, I have never bought an advertisement and I am still getting very good traffic daily.

My stradegy is exchanging links with websites, and submitting to websites for plugs.

12:03 am on Feb 2, 2005 (gmt 0)

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I have never purchased a link before, most of the time they are over priced. In fact, I have never bought an advertisement...

Hmm... Good is good. Cheap is good. Good AND cheap is great.

That's all I'm saying so I don't set off a land rush.

1:32 pm on Feb 2, 2005 (gmt 0)

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I read a post on some ones blog recently where they stated it is bad practice to tell the world how you gain your links, if only I could post the blog where I read it ;)
2:34 pm on Feb 2, 2005 (gmt 0)

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i have bought links before. The problem is, you really don't know if it helps you, because the organic listings fluctuate quite a bit.

I do think that G has some sort of filter to stop people from buy mass quantities of links and flying up the serps overnight.

1:26 pm on Feb 3, 2005 (gmt 0)

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Go ahead and spend some money on paid links. Just don't be an idiot about it.

Ryan's tips to avoid being a paid link idiot:

- Do a FULL analysis of a website to see for yourself where they got their power. Check their backlinks. Check to see how many pages they have indexed. Check the Wayback machine to see potential previous incarnations. Check EVERYTHING!

- Stay within your topical area if at all possible.

- Avoid run-of-the-site links.

- If you're doing multiple buys then you should be using multiple anchors. Always shuffle your cards.

- Remember: Toolbar PR (TBPR) is only a small indication of a site's net worth. Don't be hustled into buying a PR8 when the PR6 is 30% of the price.

- Use less competitive terms from time to time and use the quicker turn-around to judge reaction from the engines.

- MEASURE YOUR RESULTS! Track referrals and the impact on your anchor popularity for your target term. If your paid link isn't returning any value then why does it exist?

All of those points will help the cause of one simple goal - avoid giving the engine a pattern to follow. Giving the engine a pattern gives them an extra level of control that belongs to you.

1:53 pm on Feb 3, 2005 (gmt 0)

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Spend the money to buy something to your better part, and spend a day searching webmasterworld for "buying links" and similar ;)

R

1:58 pm on Feb 3, 2005 (gmt 0)

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Buying a link, as a text advert on a popular site can be very profitable. Buying a link which is part of a massive link farm page is a waste of time and money.

Matt

2:21 pm on Feb 3, 2005 (gmt 0)

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They are non reciprocal, so thats good.

Exactly what does that mean? One way links are only marginally better than reciprocals as far as PR goes in a properly constructed link directory. However, if you only link out to sites that add value, provide a benefit to your site visitors, then even that argument does not carry much water.

it is bad practice to tell the world how you gain your links
Yes, it probably is not a good practice to divulge to your site visitors and/or your competition how you gain your links, but that's a whole different ball of wax from discussing how we get our links in this forum, which is and always should be site non-specific.

i have bought links before. The problem is, you really don't know if it helps you, because the organic listings fluctuate quite a bit.
I would almost never pay for a link that I did not expect to bring enough traffic to justify it's expense, and traffic through a link is measurable. The exception would be a cheap really high PR link, but that too would be measurable, at least in resultant PR.

I do think that G has some sort of filter to stop people from buy mass quantities of links and flying up the serps overnight.
Google has always had a link spam filter to stop link farm links (100's or even 1000's of links from a single domain from counting), but why would they filter a single links from many different domain? That would certainly put a kink in their results. If a site gets a single link from 1000's of different domains, that site has done something worthy of note, no matter how it got them, and Google will rank it accordingly.

The best thing about buying links is the temporary leverage it can give you during a reciprocal link campaign. Buy some high power links to raise your PR to PR7 or PR8, then you can offer links from a high PR site with high PR pages. This makes it a lot easier to get 1000's of good quality links from other sites. You then terminate the bought links but most of the reciprocals you obtained will remain, and they'll be of higher PR and from better quality sites than the links you could have obtained had you not bought the temporary links. In this way you can leverage the value of the bought links into a long term benefit for your site.

[This is my first post in about six weeks. That's right, I'm back. Dunahnunahnunahnunahnunahnunah]

8:44 am on Feb 4, 2005 (gmt 0)

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I think buying links that are relavant and/or themed can do good. but i think you should mix them with reciprocals. I don't even call it link popularity anymore, i call it link authority. the more authority, the better. you could outrank someone who has 400 junk links and you could only have 20 real good ones.
3:11 pm on Feb 6, 2005 (gmt 0)

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buy links , take this note,

1) How do you came to know that they are selling links, if you know, Google's Interpol dept also knows.

2) If it is only a link then ok but if it is links from many pages, donot get to the same page with same anchor text, please donot ask why, All I can say is it not worthy.

3) Many links from one site can sometimes be considered only one link(need to get links from different C Class IPs)

Enjoy
Aji

6:08 am on Feb 7, 2005 (gmt 0)

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I agree with the c-class theory, as it seems to be a pretty valid one. it really depends on who you buy from. it's probably safer from link brokers because the good ones usally don't publish ip adresses publicly. anyone can ask though but i highly doubt anything is really being done like that.
1:47 pm on Feb 7, 2005 (gmt 0)

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How do you came to know that they are selling links, if you know, Google's Interpol dept also knows.

Many link brokers work on behalf of sites selling links. They post the general theme of the sites and then you contact them for more information, this should ensure that Google and any of the other search engines do not find out about the obvious link sellers.

1:59 pm on Feb 7, 2005 (gmt 0)

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Lets not forget that text links are a great form of advertising. I buy them all the time (I loath banners and never had any luck with ppc engines).
2:26 pm on Feb 7, 2005 (gmt 0)

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I bought 3 packages from a text links brokerage firm in november. I bought links on sites that should have been highly relevant to what I do. They sold me a PR7 package, and 2 PR 3-5 ROS packages. After I discovered where the links were placed, I realized they GROSSLY underdelivered in both quantity of links and PR.

I contacted them for an explanation, they said they were terribly sorry and that they would take care of it. I have contacted them by various means about 6 times now and there never was a reply of any form. There is no phone number on their site, so I can't call them. I checked the whois info on their main domain and am pondering calling them there today.

I would say watch who you do business with, not all firms are reputable. In retrospect it's probably best to call them and establish some form of relationship before buying.

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