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Achieving one-way links

Any tips?

     
8:35 am on May 27, 2004 (gmt 0)

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It seems that the best way to produce a top search ranking is by having 1-way links. From my understanding, linking out from your links page for a return link to your home page seems almost useless - what do you guys think?

If it isnt useless then what would make it beneficial regarding homepage rankings?

Steve

6:06 pm on May 27, 2004 (gmt 0)

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write press releases ;)
6:12 pm on May 27, 2004 (gmt 0)

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>>>linking out from your links page for a return link to your home page seems almost useless...

Many votes from many websites are good, regardless of whether they are reciprocated.

As far as generating one-way links, look to industry related websites, especially non-profits and .edu's that are informational in nature.

Exposure is good.

3:27 pm on May 28, 2004 (gmt 0)

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Give them something to link to - good content, good layout, good reason to return.

On site, you can publish a clear call to action giving details on how you want visitors to link to your site and why. Make it easy for them - HTML code, visible link to a 'link to us' page. This will surely help.

1:24 pm on June 22, 2004 (gmt 0)

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The less ethical might disallow their links page from being spidered in a robots.txt file, the result no outgoing links. I would never do it of course.
2:00 pm on June 22, 2004 (gmt 0)

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You can also get 1 way links by offering some sort of awards i.e powered by widgets.com.

I have seen web hosting companies doing this sort of thing to get good PR.

Just wondering if graphical links with alt text are as valuable as text links?

Any thoughts?

3:17 am on June 23, 2004 (gmt 0)

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There are way too many poor and nearly homeless webmasters who would kill for a sponsorship. ;)
4:09 am on June 23, 2004 (gmt 0)

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High quality, unique content. If it is good enough, and unique enough, and fills a niche, then geting .gov, .edu and such becomes easier.

Consider an informational site separate from a sales site. Easier to get those high quality inbounds. Then link the informational site to the commerce site.

WBF

9:51 pm on June 23, 2004 (gmt 0)

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>>> There are way too many poor and nearly homeless webmasters who would kill for a sponsorship. ;)

L O L webmaster developing for food ;)

rj

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4:59 am on June 24, 2004 (gmt 0)

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I achieve one-way linking simple: I put someone's link on one of my websites but ask a link back to another site of mine. Thus, one way linking.
12:10 pm on June 24, 2004 (gmt 0)

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Conor: >>write press releases ;)

Can you give a little more detail :D?

rj

2:36 pm on June 24, 2004 (gmt 0)

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Pretty basic.
A press release is something that is put out for the media to use as a news story. Once out on the news it can become a link back to the website (if your url is in the copy), and it can also spawn citations from interested parties to your website if it's particularly newsworthy.
2:50 pm on June 24, 2004 (gmt 0)

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Offer to be slave or similar for someone with PR 9 site ;)
2:54 pm on June 24, 2004 (gmt 0)

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oOo

So,

Would I try to get a press release on newspaper sites and news sites?

<snip>
rj

[edited by: martinibuster at 5:40 pm (utc) on June 24, 2004]
[edit reason] Edited for url. [/edit]

8:44 pm on June 24, 2004 (gmt 0)

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bad way to get a one way link is by trying to post an url in your post :)

another tip - offer seo to a charity website in exchange for a link in their footer

1:22 am on June 25, 2004 (gmt 0)

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Get an "edu" link by donating some time to update your child/niece/nephew/sibling/kid next door's school website. They have no idea of the value of what they are giving away, and it helps you create a little good karma to make up for some of the other things you are probably doing.
2:33 am on June 25, 2004 (gmt 0)

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Problem with a charity site is if they need constant updates. Non-profits are constantly in development ($) mode, so they will need to hype events from their website.

In that case it's best to install a blog, strip the uneccessary add-ons (calendar, css formatting, etc.) and make it so someone at the charity site can update it themselves through the blog interface.

8:32 am on June 25, 2004 (gmt 0)

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Beware of donating to charity sites. I've had some very bad experiences with that. You'd be surprised how quickly they want constant updates but demand that you do it. Just my experience.
9:19 am on June 25, 2004 (gmt 0)

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Get an "edu" link by donating some time to update your child/niece/nephew/sibling/kid next door's school website. They have no idea of the value of what they are giving away, and it helps you create a little good karma to make up for some of the other things you are probably doing

This one I like ...

9:32 am on June 25, 2004 (gmt 0)

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set up 2 sites so they link to your site A you link back from your site B
12:42 am on June 26, 2004 (gmt 0)

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>> In that case it's best to install a blog, strip the uneccessary add-ons (calendar, css formatting, etc.) and make it so someone at the charity site can update it themselves through the blog interface.

We've done this three times and have a standard package we offer associations that want to partner with us.

1) Hosting + Tons of Email space
2) A version of Mambo or Nuke which allows them to update their own site and post articles, calendar events, photos and downloads (PDFs etc)
3) Training and support via email

In return we get prominent exposure on their site AND a free advertisement every quarter in their magazines.

Don't forget offline advantages when working with charities and non-profits.

12:55 pm on June 26, 2004 (gmt 0)

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Sigh...pay attention, please...only one wasn't followed up on - ok, that's enough tutoring ;)
12:55 pm on June 26, 2004 (gmt 0)

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Where's my Easter basket? ;-)
12:58 pm on June 26, 2004 (gmt 0)

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The charity thing is actually an old fashioned barter. I've bartered my advice for hundreds of one way links on a popular website- a permanent ROS banner. Good traffic and a PR boost.

>>>Don't forget offline advantages...

True... true.

2:45 pm on June 26, 2004 (gmt 0)

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The trouble with asking for a link back to a different site is that in six months time the webmaster checks his back links and cannot see a 'recipricol link' from the site he is now linking to. He will probably have forgotten the arrangement you had. Rather than emailing you, he just wipes out the link.... sigh.
12:12 pm on July 8, 2004 (gmt 0)

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I created a banner exchange programme for my niche and it soon became a PR6 - now it has over 100 participants. Then I extensively linked it to my main sites. Any new sites I create will instantly have a PR 4-5 because I can link them in the footer of the banner site.

Also, I tied in all my sites by creating a "Green Widget Network", with links to all the sites, background information, screenshots etc.

I don't think either could be construed to be a link farm, because (1) has many participants who are unrelated to me, and provides a legitimate service and (2) has real content about the Green Widget Network.

12:20 pm on July 8, 2004 (gmt 0)

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luv it ;)...might even use it ..thanks ...
2:24 pm on July 12, 2004 (gmt 0)

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Not all webmasters are looking for good PR. You can try to swap links with another website and then use a javascript link to them. That way you will get a one-way link (at least in the eyes of a searchengine) :-)
2:49 pm on July 12, 2004 (gmt 0)

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>>>and then use a javascript link to them.

Old trick. Many people know about this and will refuse to play with you unless you can send gobs of converting traffic.

3:12 pm on July 12, 2004 (gmt 0)

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Sure.. Maby on WebmasterWorld everyone knows. But most webmasters are not aware of JavaScript links, and they do not know what to look for. If they get traffic they are satisfied.

However - IF they know about it - they MIGHT be angry :-)

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