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My main problem is the targeting the ads are fairly irelevant I mean they are relevant but just not as good as google. It may just be that google has a larger base of advertisers? The advertisers I am use to seeing dont advertise with yahoo?
So far its to early to judge income, but I would have to say based on the ads being displayed I will get a far lower click through rate. Resulting in a lower income, Ill give it 2 weeks and report back with even more complaints of praise.
And I was hoping for some good competition so we would get a better piece of the pie from Google.
I feel that there are several reasons for this though... Many are targetted to certain words, just not the way the words are used on the site. This may actually be because of lack of advertisers however. The genre doesn't have many advertisers to begin with.. so it's trying to find something which isn't there, and instead of defaulting to the ads which show on the homepage it shows irrelevant ads based off a word or two which show in the text and not in the form which those one or two words are used.
The pages seem to be getting crawled fairly fast.. just not as "on target" as I would like. Perhaps Yahoo! should insert into their algorithm some sort of default base the rest of the ads on instead of guessing... Or better yet, use the whole site to judge which ads to show but just put on page content first.
It seems that G's targeting is designed to show what ads fit the page AND what ads are most likely to get click (probably due to some historical data of my target audience or whatnot). On the other hand, YPN only shows what ads can possibly be targeted to the content, but not really designed to generate high click thrus