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YPN Launches Wednesday

     
6:46 pm on Aug 2, 2005 (gmt 0)

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[news.com.com...]

Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.

Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology.
2:15 am on Aug 3, 2005 (gmt 0)

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I'm so tired of "my CPM is up" threads. As of August 1st my CPM is off about 20% or so, not that I'm complaining other than for the fact that it's always nicer to have more money rather than less. July was gang busters for me.

My point here is I don't belive that Google is fiddling with the Smart Pricing and payouts just because YPN is coming. For those of you who notice this its just a coincidence, an example of humans assigning significance to random events.

2:23 am on Aug 3, 2005 (gmt 0)

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Maybe you're right... but I don't think it's so farfetched to think that competition for Adsense means good news - ie higher cpm - for the publisher.
3:20 am on Aug 3, 2005 (gmt 0)

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Do you guys still have available places on your web sites for YPN?
4:35 am on Aug 3, 2005 (gmt 0)

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[nytimes.com...]

Yahoo will invite 2,000 sites to take part in the test, beginning today, and will open the system to blogs and other publishers by the end of the year.
5:22 am on Aug 3, 2005 (gmt 0)

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I have also signed up for YPN in the very beginning..not got any email from them yet. But i am from India...hope they allow international publishers also..as in my portals recieve mainly US traffic though there is traffic from other countires also.

It would be a serious limitation, if they are limiting only to US based publishers...because it is in the initial stages that their payouts will be very good and most of us will be missing out.

I have been seriously waiting for YPN to roll out..since they took quite a bit of time in launching YPN..i assumed the roll-out when it happens will be full fledged..but looks they they are very slow....unfortunate :(

Any other news from them yet? Its already wednesday for me here...waiting for official news and see what exactly is coming out.

Cheers

6:05 am on Aug 3, 2005 (gmt 0)

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Yahoo will invite 2,000 sites to take part in the test, beginning today, and will open the system to blogs and other publishers by the end of the year.

Ouch, and in the meantime, Google will make another cool $1 billion or so with AdSense.

6:08 am on Aug 3, 2005 (gmt 0)

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They are accepting applications to become a possible beta tester (by invitation only). There is info about the beta test itself as well as applying for it here [webmasterworld.com]. It is US only though.
8:31 am on Aug 3, 2005 (gmt 0)

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>> It is US only though.

I'd love to see how quickly they can scale this globally without getting too many accountants, lawyers and local egos involved.

Wonder how the commisioning / revenue allocation would work .. would the local Yahoo's get credit for YPN revenues if they roll this out globally?

9:05 am on Aug 3, 2005 (gmt 0)

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AdSense launched in, what was it? June 2003? - and they have STILL got the field to themselves over two years later! And as we know, an internet year is like a dog year. Two years without a serious challenge is just beyond belief. There has been ineptitude on a grand scale from MS and Y over this.

Can hear the laughter emanating from GPlex as I write...

9:16 am on Aug 3, 2005 (gmt 0)

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emodo
"I can't wait!
Let the games begin! "
I bet my neck or you are banned from adsense or you rank high in Yahoo but nowhere to find in Google,in other words Yahoo latest update (CR%p) was to bring up on top of there index lost pages in Google and trying to attract all Goolge loosers,I bet is not going to work for yahoo,I got 10 000 page views a day 99% referrals from Google 0,5% from yahoo.If you rank high in Yahoo but lost in Google join them ,but a successful Google adsense publisher will never do it.After all for the next years there will be a SE to fight Google.
9:20 am on Aug 3, 2005 (gmt 0)

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sorry"the next years there will be a SE to fight Google"
I wanted to say "there will be only one SE Google".
10:20 am on Aug 3, 2005 (gmt 0)

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I have a hard time seeing Yahoo go out with this product just to fail. That wouldn't reflect well on the brand, the business, morale, or anything.

My guess is that they'll give huge revenue share to the sites that fit their bill well so that some will speak very highly of them.

10:41 am on Aug 3, 2005 (gmt 0)

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I think Yahoo will put itself in a very advantageous position if it announces the revenue share.

Knowing it is much better than not knowing it.

11:30 am on Aug 3, 2005 (gmt 0)

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Thank God Yahoo is comming, I was fed up of Google 3 cents per click.
Yahooooooooooo
11:46 am on Aug 3, 2005 (gmt 0)

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"Thank God Yahoo is comming, I was fed up of Google 3 cents per click. Yahooooooooooo"

THREE CENTS PER CLICK?

Holy smokes! I'm sure glad that is not the norm at Adsense. But,if that is all you get with the well established and heavily competitive Adsense, I dare say you will get nothing better at Yahoo. Instead of sitting around waiting for more competition, you really should have been spending your time more wisely.

Have you considered changing your content to something more productive? I mean... we are in this to make money. Your statement proves that, at least where you are concerned. If what you are doing doesn't make you even decent money, why stick to it? Seems logical to me that you would learn something new, expand your horizons, and earnings.

I have always told people to 'go with what they know' when it comes to making money on the web. But, if it won't keep the wolf away from the door, then by God man, learn something new.

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