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Hence, not a chance I'd try it.
Anyway - AdSense just updated their TOS to say you can't run any contextual advertising anywhere else on your site, even if it *isn't* on the same pages... right? (Is that right, Jenstar?)
If this is the case... we won't be able to switch ads or test Y!whatever on the same sites as AdSense. So, not so excited about all this, even though it does show some hope that they are advancing.
If YPN allows publishers to carry other contextual ads, i.e., Adsense, and they have a solid interface and honest split (like, telling us exactly what the split is) then I will add Yahoo to some pages. Not the same pages as G, but good traffic pages. Let G figure out what to do with me then. If they drop me, so be it. It hasn't been such a comfy ride with G as it is, so if they choose to lose me, that's their loss, not mine.
I'm certain that Yahoo will provide some incentives to jump on with them and Google will have to respond. Only a major competitor will force Google's hand, and judging by the way they're handling this Bourbon update and others before, their hand needs some forcing.
When a major player like Yahoo gets involved, I believe it will be a great benefit to publishers, whichever network they wish to sponsor.
You know... if we run Yahoo on Monday, Wed, and Fri., and Google the rest of the week...
Believe me, whether they tell us the split or not, we'll be testing them out against AdSense. Ideally, I'd like to rotate both on a website.
AND WHY NOT? You think your average manufacturer ties 100% of their business to one supply company? Of course not, that's suicide. Plus, its less of an incentive for the company to continue to play fair with you.
So at the very least I'll take my lesser properties and switch them to the Yahoo network. Or MSN, when it comes out. It's just smart business sense.
I plan to remove all of the google ads from a site for at least 2-7 days and have all Y! ads.
I see a new amend to the TOS :
"No ad might be displayed on a page or website in which other contextual ads were running in the last 6 months"
Otherwise, what stop us to run adsense and yahoo each other day? Very easy to do when you have server side technology (PHP, ASP, etc).