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Any ideas would be appreciated.
I'm not a slashdot regular, but I follow one or two sites like it that can similarly bring a site to its knees after a link drop. The right way to get a link is to offer something new, different or controversial (to some subset of the site's audience) that someone will find compelling enough to link on one of those sites.
Dropping one's own link is generally frowned upon, if not outright banned (besides, it just looks sad when someone does it.)
The other issue is these community blog type sites is you may get traffic, but it could be traffic you'd rather not have -- eg. traffic driven by negative comments about your website, content or products. Why bring your site to its knees if you're not getting qualified visits but just a freight train of bandwidth-busting lurkers?
If you're seeking a formal review or promotion opportunity, it's probably best to ask the website owner(s) if they provide either.
But having said that it is not impossible. I have managed to have three submissions accepted. I doubt that a submission about your site as a whole would be accepted, unless your site is very original. You're more likely to get a submission about some unique product or service being featured on your site. Just keep at it and observe the other articles that get accepted.
The Slashdot effect is overated, if you have a half decent host you will be alright. Unless your site is heavily database driven, or you are hosting large files.
Have you company hold a competition wherein the first person to do _____<see below>_____ gets $10,000.
Ideas for competition:
First to hack your site
First to make a perfect 4 coloumn css template
First to get a program to do X
Slashdot is for nerds, and as a nerd I can tell you that we are all "solvers". Nerds love a challange, especially one that nobody has done before.
Just find a problem or challange which you think nerds would love to see other nerds solve, offer 10k for the answer... and hold the compeition...