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Google is offering a limited number of gamers the chance to play popular video game Assassin's Creed Odyssey free of charge via its Chrome browser.
In a blogpost outlining its plans for Project Stream, the search engine said it wanted to take streaming to "the next level".
But it admitted there were technical challenges involved in streaming graphically rich content via a browser.
One expert said it was a bold move from Google to grab gaming revenue.
According to analyst company IHS Markit, global spending on games content and services is expected to reach $129bn (£99bn) this year.