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Google promoting their social engineering in a TED talk

     
5:02 pm on Jun 6, 2018 (gmt 0)

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Technically not Google, the talk is given by a person from Jigsaw a subsidiary of Alphabet.

Here is the link to the transcript to the TED talk.
[ted.com...]

Given the recent events with FB and Cambridge Analytics this talk struck me as being a bit arrogant. What really gets me is the framing. If the social engineering narrative is framed as fighting terrorism then its justified. Take the quote below, replace "ISIS" with any political party of your choice and replace "extremist material" with "information about the parties platform", the framing changes and then narrative begins to be similar to FB/CA.

So in 2016, we partnered with Moonshot CVE to pilot a new approach to countering radicalization called the "Redirect Method." It uses the power of online advertising to bridge the gap between those susceptible to ISIS's messaging and those credible voices that are debunking that messaging. And it works like this: someone looking for extremist material -- say they search for "How do I join ISIS?" -- will see an ad appear that invites them to watch a YouTube video of a cleric, of a defector -- someone who has an authentic answer. And that targeting is based not on a profile of who they are, but of determining something that's directly relevant to their query or question.


As proof that Google/Jigsaw is aware of this similarity they state:
And that targeting is based not on a profile of who they are, but of determining something that's directly relevant to their query or question.


So some how changing the dimension on which to target your subject justifies makes less intrusive.
 

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