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Among the recommendations is a significant change to the tax law that would require many advertisers to pay a 10 per cent levy to Ottawa if they place ads in non-Canadian digital services, such as Google and Facebook. That's expected to produce a federal revenue stream of up to $400 million annually.
The cost of this and other new entities being proposed would be covered by an arm's-length fund created by the federal government, with a startup taxpayer investment of $100 million — and funded in future years by tax revenues collected under the new advertising rules.