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APPLE is the new most valuable brand in the world, according to a closely followed annual report. Report: Apple Becomes Number 1 Valuable Global Brand [nytimes.com]
The previous No. 1 brand, Coca-Cola, fell to No. 3.
That is underscored by the brand in second place in the new report: Google, which rose from fourth place last year. In fact, of the top 10 Best Global Brands for 2013, five are in technology: Apple; Google; Microsoft, No. 5, unchanged from last year; Samsung, 8, compared with 9 last year; and Intel, 9, compared with 8 last year.