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Over the last six months, we’ve been testing Sponsored Updates in the LinkedIn feed with companies like Nissan, Xerox and Adobe. These updates, which look like regular posts, are clearly labeled “Sponsored” and give you the option to “Like,” “Comment” and “Share” the updates, as well as “Follow” the company.LinkedIn Opens Sponsored Updates Advertising To All [blog.linkedin.com]
We are focused on delivering posts that will be relevant to you. Just like other content in your feed, we will gauge your engagement with Sponsored Updates and aim to surface posts that will be useful to you. In the event a piece of content isn’t relevant to you, we offer the option to hide it from your feed. You can see this option on the top right by hovering on any Sponsored Update.