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Google Pressurises Sweden To Drop The Word "Ungoogleable"

     
5:13 pm on Mar 26, 2013 (gmt 0)

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LOL
This is a crazy situation to be in.

The Language Council of Sweden has dropped the term "ungoogleable" from its list of new words, following pressure from Google to adapt its definition to something more flattering for the company. According to Sveriges Radio, Google wanted the meaning of the term ogooglebar — which describes something "that you can't find on the web with the use of a search engine" — to be altered so that it would only describe searches performed using Google's own search, something that the Language Council was not willing to do.

Language Council head Ann Cederberg said engaging Google's lawyers took "too much time and resources," prompting it to remove the phrase from its 2012 list of new words. But that won't be the last you hear of it. Cederberg is well aware that "ungoogleable" is already a popular word in Sweden, and Google will not be able to stop locals from using it.Google Pressurises Sweden To Drop The Word "Ungoogleable" [theverge.com]
5:55 pm on Mar 26, 2013 (gmt 0)

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One term that is not "ungoogleable" is "Streisand Effect".

Mountain View needs to hire some smarter lawyers.

....
6:52 pm on Mar 26, 2013 (gmt 0)

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<pressurises?>
6:57 pm on Mar 26, 2013 (gmt 0)

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At least there was no z , my speelchucker thinks that there should be..:)

re Google applying pressure about "ungoogleable/ogooglebar..

doubleplusungood ..

[edited by: Leosghost at 7:01 pm (utc) on Mar 26, 2013]

7:01 pm on Mar 26, 2013 (gmt 0)

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Sweden got a cease and desist letter?

:)
7:16 pm on Mar 26, 2013 (gmt 0)

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LOL @ netmeg
11:00 pm on Mar 26, 2013 (gmt 0)

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It's a trademark issue. To protect their Google trademark, they need to keep "google" from being used generically to describe search.

From the article, my emphasis added...
Google wanted the meaning of the term ogooglebar — which describes something "that you can't find on the web with the use of a search engine" — to be altered so that it would only describe searches performed using Google's own search, something that the Language Council was not willing to do.

I'm assuming that the wording would be legally OK if it were something like...

...something "that you can't find on the web using Google"

or...
...something "that you can't find on Google"
.
IANAL, but that's my guess.
11:37 pm on Mar 26, 2013 (gmt 0)

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they need to keep "google" from being used generically to describe search

Perhaps they should start closer to home:

Searches related to ungoogleable
ungoogleable words
ungoogleable quiz
ungoogleable puzzles
ungoogleable band names
ungoogleable man
ungoogleable pub quiz
ungoogleable trivia
ungoogleable riddles

Source: google.com

...
11:57 pm on Mar 26, 2013 (gmt 0)

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Uh-oh. Does that mean one of these years they're going to stomp on me for using the phrase "not google-friendly"?

On the positive side: If your words for "search-friendly" or "searchable" don't include a mention of g###, then the term "search engine" (or Swedish equivalent, duh) remains in the language. There Exist Search Engines Other Than Google ;)
12:07 am on Mar 27, 2013 (gmt 0)

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Bing results..169 000 results
#1 Urban Dictionary: ungoogleable
www.urbandictionary.com/define.php?term=ungoogleable&defid=1283366

#2. ungoogleable a word, phrase, name, person, place, or thing that is unable to be found on google, which means that it probably doesn't exist or is so rare that ...
Word Spy - ungoogleable
www.wordspy.com/words/ungoogleable.asp

n. A person for whom no information appears in an Internet search engine, particularly Google. —adj. Also: unGoogleable, ungooglable, unGoogle-able.


mine.."impossibility to bowl a cricket ball whose trajectory takes it along the ground, due to the the unevenness of the ground,( possibly caused by mountain view lawyers lying[sic?] in the way ) or to shoulder injury"

Wonders if the "bosses" at Google could currently "get over themselves", even with the aid of a Saturn 5 launch rocket..
2:26 am on Mar 27, 2013 (gmt 0)

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ircomprehensible
3:09 am on Mar 27, 2013 (gmt 0)

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btw, I had to read the first post three times before it percolated into my head that "ogooglebar" is the actual Swedish word they're talking about. Led astray by the phonetic accident of "bar", obviously.

o = "un-"
-bar = "-able", "-ible"

D'oh!

D'you suppose this will shortly be followed by similar stories from Norway and Denmark, replacing "o-" with "u-"? What about Germany?

Speakers of languages like English that don't have an Academy-- in any country-- are sitting pretty.
3:17 am on Mar 27, 2013 (gmt 0)

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LIA will no doubt tell us it is also a nightclub in a NSFW district of the capital of Thailand..

added..is it not also the name for the part in Chrome where you type the search term ?
5:15 am on Mar 27, 2013 (gmt 0)

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Ogooglebar is a traditional Swedish Christmas Carol.

(Loosely translated...)

Ogooglebar, Ogooglebar,
How busy are your lawyers!
My rankings suck in wintertime
And still they fall in Panda time.
Ogooglebar, Ogooglebar,
How busy are your lawyers!

Ogooglebar, Ogooglebar,
You can never please me!
Your algo's bad when I rank low
My links are spam when on blog rolls.
Ogooglebar, Ogooglebar,
You can never please me!

Ogooglebar, Ogooglebar,
Matt Cutts can teach us lessons.
I've lost the faith and hope sublime
Since text link ads became a crime.
Ogooglebar, Ogooglebar,
Matt Cutts can teach us lessons.
9:23 am on Mar 27, 2013 (gmt 0)

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they need to keep "google" from being used generically to describe search.

Did Hoover ever succeed regarding vacuum cleaners?
9:58 am on Mar 27, 2013 (gmt 0)

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Did Hoover ever succeed regarding vacuum cleaners?

Don't know.

Am I allowed to Bing it?

...
10:47 am on Mar 27, 2013 (gmt 0)

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Did Hoover ever succeed regarding vacuum cleaners?

Depends what country you're in, doesn't it.
11:18 pm on Mar 27, 2013 (gmt 0)

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When Google does things like this it reminds me of "the brain" on TV, that kids show with the mouse that keeps plotting to rule the world. It never works out in the end.
1:00 am on Mar 28, 2013 (gmt 0)

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Pinky and the Brain..
You mean Larry and Sergey..Eric was added later by the ( producers / VCs ) money men..

"It never works out in the end" in the TV version..because they don't have "Eric"..in the real world ,with "Eric"..it's working out just fine..depending on your ( mountain)view point..
1:59 am on Mar 28, 2013 (gmt 0)

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It's a trademark issue. To protect their Google trademark, they need to keep "google" from being used generically to describe search.


Bing was running a major TV ad campaign using "don't get scroogled" at one point, now they've changed it to "Bing it on" with consumer "taste tests" as it were. Maybe they just don't want to tangle with Microsoft.
10:17 am on Mar 28, 2013 (gmt 0)

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Google Pressurises


Censorship raises it's ugly head once again.

"Thou shalt not take the name of the Lord thy Gooogle in vain"


Give it a free reign and it soon becomes blasphemy.

Interesting NewStatesman article follows...




birdbrain
8:42 am on Mar 29, 2013 (gmt 0)

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Doubleplusungoogle?
 

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