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Groupon is rolling out a new deal structure and homepage redesign today that will allow consumers to search and find offers for things they are immediately interested in buying, instead of having to wait for a coupon to arrive in their in-box.
In an interview today, Jeff Holden, the company’s SVP of Product, explained that Groupon has mastered serendipity, but it has not always been good at giving people a place to shop for things they are already looking to buy.
“Groupon was the ultimate place where people would buy things that they didn’t know they were going to buy when they woke in the morning,” he said. “Our model was about talking to merchants, agreeing on a deal, then running the deal. Then it would disappear and be gone.”No More Waiting For Groupon Daily Deals [allthingsd.com]