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Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

7:27 pm on Aug 28, 2012 (gmt 0)

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Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). The deal will result in the two remaining standalone brands, while incorporating their complementary offerings into each platform.

Didit co-founder Kevin Lee has become CEO of both Didit, out of Mineola, New York and the Boston-area Inceptor. Lee spoke with Search Engine Watch about his plans for both brands.

“Inceptor have been autonomous, operating without a CEO,” Lee said. “They are specialists in comparison shopping engine feed management, in addition to SEO and social media. We have no plans currently to merge into one company and will continue operating both brands with added functionality and services for both.” [searchenginewatch.com...]