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During the second quarter, Google's coverage in online news media, social media, and separately, Twitter, helped it score $756.6 million in brand value, General Sentiment estimated in a report it released today. Apple, which inched out Google to take the top spot in the first quarter, only mustered $594.3 million in General Sentiment's reckoning. Microsoft took the third spot with $356.4 million, followed by Amazon and Hewlett-Packard. Those companies earned $331.4 million and $258.2 million in media value, respectively.