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How about a once-a-week WW email newsletter?

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7:00 pm on May 26, 2010 (gmt 0)

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Let's talk about this not as users of WW. We're all coming here and liking it, so this is isn't going to be a biggie for most. I'd be interested this topic, overall, in context to WW.

So, to get new users more involved and bring back those who drift out, an email newsletter for this type of site could have value.

Yes, opt-out, certainly. And, yes, it should carry an ad. And, there should be some foo-ish to it, always. (The Washington Post recently started a daily newsletter like this called "The Most." It is links to the most viewed stories in the last 24 hours. For WW, weekly would be fine.

Right. You only get a percentage of your audience and I do not recommend a newsletter-only effort.

I tell people that email newsletters are not THE answer. There is no single answer to driving traffic to your website. It's about doing a lot of things right. And, for many, email newsletters can be useful.

Have you used email newsletters to drive traffic to your website? Do you think Brett should?
9:26 pm on May 26, 2010 (gmt 0)

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Here's a look at what the Washington Post started a couple of weeks ago. It drives traffic to the site:
[view.ed4.net...]
9:48 pm on May 26, 2010 (gmt 0)

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Here's a look at what the Washington Post started a couple of weeks ago. It drives traffic to the site:


Not too bad. A weekly email: "What's hot this week - most dicussed topics on webmasterworld" could be interesting.
9:57 pm on May 26, 2010 (gmt 0)

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I got an email about this "seeking your input" - which is the only reason I visited today. I can't remember the last time I was here. I'm soooooooo busy... I intend to keep up with the forums, but life gets in the way. An email gave the nudge I needed.
10:06 pm on May 26, 2010 (gmt 0)

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A newsletter is always a good idea, and a selection of topical issues and posts makes sense.
10:11 pm on May 26, 2010 (gmt 0)

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Did there not used to be a webmasterworld monthly?

If so resurrecting it might be a good idea, but as the OP suggested making it weekly.


Mack.
12:23 pm on May 27, 2010 (gmt 0)

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I'm not one for reading newsletters. But I will watch a video. Take this idea and turn it into a weekly video presentation. It only needs to be a couple of minutes in length, highlighting the top discussions of the week. Think WebmasterWorld TV.

A companion series might include the best tips for a successful website, beginning from robots.txt to best advertising tips.
2:35 pm on May 27, 2010 (gmt 0)

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Love the idea of a weekly roundup of the most popular threads. It'd definitely get me posting on WebmasterWorld more often.
4:06 pm on May 27, 2010 (gmt 0)

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I think I agree about a newsletter. WW used to be "top of mind" with me and I used to search here for answers before I searched Google, but in recent months/years it has fallen out of my brain. I might not read a newsletter each week, but it would keep WW more front and center in my thinking, where it used to deserve to be. Not sure if it still "deserves" to be front and center as I have not been a frequent reader in a while, but I'm guessing it does if it is anything like it used to be.....
4:25 pm on May 27, 2010 (gmt 0)

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Good idea, I think when users see a topic that interest them they are more likely to visit and participate in discussions.
4:33 pm on May 27, 2010 (gmt 0)

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I get weekly newsletters from several sites and quite often find myself going back in simply because of the content of those newsletters. These aren't sites I visit daily and that content might be overlooked if it weren't for those email newsletters.

This is a good idea. It's also an awful lot of emails to send. Might be best to farm that one out to someone else. In the interest of server load I mean.
4:51 pm on May 27, 2010 (gmt 0)

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Use Feedburner. They handle the subscriptions and emailing from their servers. And it is free. You just need to publish your newsletter as an RSS feed. Works great for us.
10:58 am on May 28, 2010 (gmt 0)

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+ 1 for a newsletter.

Some options could be:

An update of the home page content
Updates on your favourite forums
Updates from your keywords

Perhaps users could also select to only receive posts placed in the forum Library by moderators.

As has been said above, I'm here now because of the newsletter.
9:07 pm on June 1, 2010 (gmt 0)

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I would also like to see a weekly newsletter, whats hot and not..
Great idea!
1:29 am on June 2, 2010 (gmt 0)

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I am also here because of the email I received. Love the idea of a newsletter & the video idea is cool too. I like this forum, but it is hard to keep up, especially in the summer.
 

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