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What if we add Advertising to the site?

     
2:21 pm on May 25, 2010 (gmt 0)

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What if we would add advertising to the site?

What type?
Where?
Banners?
Text?
Flash?
Animated?
Within posts?
Inbetween posts?
Left side - right side - top or bottom?
Sell them ourselves or use a network?
Which network?
Does it hurt our quality?
Do you trust sites with advertising?
2:36 pm on May 25, 2010 (gmt 0)

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Won't mind having advertising in the site but only if you can keep it Fast! 3rd party adservers that slow down page loading are really annoying.

About the location and type I'm ok with any as long as it isn't excessive in quantity. Maybe 2-3 ad units per page.
2:39 pm on May 25, 2010 (gmt 0)

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The only ads I've ever been annoyed with/disagreed with are the javascript rollover type ads that are invasive to on-page text. You can't move your mouse around the page without invoking them.

Banner ads, adsense type ads I agree with, I think on the current layout they could be pretty much anywhere.
2:40 pm on May 25, 2010 (gmt 0)

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As long as the advertising does not dominate the content then should be fine.

Would also like to see subscriptions reduced to about 1/2 the current subscription amount and the subscribers area opened up for use of more real world examples when discussing serps results ( Only in subscribers area though ) because use of widgets etc can be limiting when applied to different sectors.
2:41 pm on May 25, 2010 (gmt 0)

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Fine with me -- as long as they're not animated. Ugh.
2:42 pm on May 25, 2010 (gmt 0)

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Advertising is fine. You could make it ad-free for the paid members.
2:45 pm on May 25, 2010 (gmt 0)

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I subscribe mostly to support the forum (and read the members section), but all the same, it is nice not to have advertising. Part of the appeal of this site is it's simplicity
2:45 pm on May 25, 2010 (gmt 0)

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Advertising is a reality of the modern internet. So I would say that advertising is absolutely fine, although if that could be used to partly subsidise the current cost of subsriptions, that would be great!

Agree with previous comments about it not slowing down the site, there is nothing more annoying than waiting for ads to load before being able to read the contents of a page.

[edited by: zulu_dude at 2:46 pm (utc) on May 25, 2010]

2:45 pm on May 25, 2010 (gmt 0)

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I think it would be fine though I'd like to limit it to one spot only. And since some members stir up conspiracy theories I'd like to be sure there's transparency in who is allowed to advertise and how they were chosen.
2:51 pm on May 25, 2010 (gmt 0)

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I am logged in, when I arrive here, so having a prominent leaderboard on the top for NON-registered would not bother me. and I also agree: make it ad-free for paying members or just a small "dedicated for paying members" section you can sell extra ad space to. At least the advertiser would know that he reaches an audience willing to pay for something :-)

P!
2:53 pm on May 25, 2010 (gmt 0)

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What type?
Small banners like you have now at top right are just fine.

Where?
Small banners like you have now at top right are just fine.

Banners?
Don't make me say it again. ;)

Text?
Yes.

Flash?
No.

Animated?
Absolutely not!

Within posts?
Better not!

Inbetween posts?
See above.

Left side - right side - top or bottom?
Small banners like you have now at top right are just fine.

Sell them ourselves or use a network? Which network?
Aren't you large enough to create your own ad network? I would think so.
2:58 pm on May 25, 2010 (gmt 0)

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pageoneresults thumbs up on the post my thoughts as well.

I utterly detest the in the text ads and move on when I see them.

Brett the site is yours you have to pay the bills I have no problem with advertising but I do think pageoneresults nailed what would be a good flow for the ads.
2:58 pm on May 25, 2010 (gmt 0)

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How about creating a WebmasterWorld form of adlinks ,

Adwords type topic on for example adding adlinks type thingy to find PPC management companies, Alternative advertising options, Etc.

Just about any forum topic could be enhanced by the addition and provide genuine interested live potential prospects to the advertisers, offering advertising revenue and also an additional trusted resource for visitors and members.

steve

higher payers higher listing , simple but effective market economics.

[edited by: steve40 at 3:01 pm (utc) on May 25, 2010]

2:59 pm on May 25, 2010 (gmt 0)

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I think perhaps a leaderboard and skyscraper (that didn't get in the way of content) would be fine for logged in members. The non-logged in could get a somewhat more prominent ad, along with encouragement to register.
3:03 pm on May 25, 2010 (gmt 0)

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I think a banner would be good right where the title is currently displayed and maybe halfway down the page too. (The title would be moved to the same row as post topic/reply.) Image ads would look best but text probably better return.
3:07 pm on May 25, 2010 (gmt 0)

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I like rogerd's suggestion and I agreen with POR's points. The one spot I was thinking of would be at the top.
3:07 pm on May 25, 2010 (gmt 0)

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As for location, I would prefer not to see ads to the left or right of the posts in a thread because often times when posting code examples, horizontal space is required. So cutting down horizontal space to make room for ads would be a bad thing.
3:13 pm on May 25, 2010 (gmt 0)

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I am also not opposed to advertising, as long as it doesn't take over the page. One banner at the top (like now)- nice. Absolutely NO expandable/moving ads that take over the page or follow you as you scroll down.
3:15 pm on May 25, 2010 (gmt 0)

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Left side - right side - top or bottom?
Small banners like you have now at top right are just fine.


I can see an area at bottom right or left for this type of exposure too.

Sell them ourselves or use a network? Which network?
Aren't you large enough to create your own ad network? I would think so.


I really think you should give some serious thought to creating the WebmasterWorld Ad Network. You've got a large group of professionals who would be eager to advertise. Not only that, but you have the talent and resources to do so. Of course there will need to be plenty of human intervention but I believe you could set a new benchmark for quality in an ad network.
3:17 pm on May 25, 2010 (gmt 0)

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I have always felt that you should offer all the content on the site for free and support it with ads. Then offer subscriptions to those who don't want to see ads. Subscriptions kind of cheapen the experience for me. Particularly when I see posts promoted to the homepage from the subscribers forum and they are worded to try and entice us to subscribe to read the "meaty" content. Sometimes it is pretty obvious and makes me not want to participate on the site that day... since I feel you are trying to dupe me into a subscription.

I know, harsh, just how I feel sometimes.

Just being honest, I think there are good advertising options for your brand. I think you could do very well in direct sales advertising. You are so well known to so many targeted companies I would think you could name your price and keep it very clean and reputable.
3:19 pm on May 25, 2010 (gmt 0)

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I'm a believer that ads are best if they're perceived as content.

So my take would be don't bother with standard banner/text ads. Forget anything automated or on every page.

Instead, create something along the lines of a verbose directory, or pages with full descriptions.

For example, you have one section on 'search engine optimization firms'. Give the advertisers plenty of opportunity to talk about their services. Create another section or pages on analytics software.

Lots of content is better for WebmasterWorld, as the pages are likely to rank. It's better for the advertisers as it gives them targetted traffic and a chance to explain their services. And it's better for me because I can sit down and read about the product. Which is something I'm likely to do - whereas clicking on an ad is something I'm not likely to do.
3:22 pm on May 25, 2010 (gmt 0)

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if it works out financially, add it to every xx posts. Very discretely with the same text color add and it should not bother anyone.
3:29 pm on May 25, 2010 (gmt 0)

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pageoneresults has it well described (thread first page),

Considerations:
Supporter forum should be ad free (But... read below)
WebmasterWorld members willing to advertise should have a preferred pricing policy, perhaps based upon member level?
If a WebmasterWorld member advertise then it could also be seen in Supporter forum .

Last if advertising is a suggested discussion, then I believe it not to be a discussion but a done deal!
3:43 pm on May 25, 2010 (gmt 0)

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No popups.. no moving ads.. no flash ads that covers whole page.

Adsense is a real good idea, rest others are crap.

at the top, just beside the logo (right side).

Please do not reduce the page width, as it is hard to read when you open site in mobile or mini notebook.
3:43 pm on May 25, 2010 (gmt 0)

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My only issue with a sensible level of advertising (I agree with the general run of posts here) is that sometimes banner ads trigger the filters at work. It always worries me when I am looking at a legit site and the ads are replaced by a warning that I have been reported for viewing "inappropriate" content. Luckily nobody checks the reports - so far!
3:51 pm on May 25, 2010 (gmt 0)

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Adsense is a real good idea, rest others are crap.


Not to knock AdSense or anything but WebmasterWorld is well beyond using AdSense, I would hope so anyway.

No, once the WebmasterWorld Ad Network is developed, there will be plenty of ads to go around without having to resort to AdSense - seriously, please don't do that.

Thank you.
3:51 pm on May 25, 2010 (gmt 0)

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For paid members minimal advertising to important events and vendors like you have now are fine.

As a matter of fact, as a paid member I wouldn't mind you alerting me to new industry books, software, conferences, etc. in some form or another, just not random AdSense of DoubleClick ads.

I see no problem shoving ads out there for the free members, just the cost of doing business.

Maybe make a new pay point for "ad free" that's affordable, much less than supporters members, just ad free for those that want it.
3:58 pm on May 25, 2010 (gmt 0)

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I used to be on a busy photographic site, I mainly used their forums but also their reviews and such, they carried advertising all the time I was there. It never disturbed from the online experience and to be honest I virtually never clicked on an ad. It was fine that the adverts were there. Not a problem.
4:03 pm on May 25, 2010 (gmt 0)

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Ads would be fine, text-only please, to the side of posts would be OK but within or between posts would be annoying.

If the ads are carefully selected, for products and services vetted by Brett/senior membership they might be genuinely useful. I agree that transparency in the selection process would be good.

I would suggest that there be a forum for the discussion of advertising on the site, where members could post feedback on the products and services advertised, the ad format etc. That might enhance the effectiveness of good ads, as they would get good feedback which would probably improve conversion rate. Likewise any bad ads that slip through the vetting process would be quickly exposed.
4:13 pm on May 25, 2010 (gmt 0)

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I'd go with Adsense. Just get Google to deliver them fast and open in new window.
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