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New, confirm client relationships before enabling Pixel and event sets

7:10 pm on Nov 2, 2018 (gmt 0)

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Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets.

Note worthy:

  • Any ad agencies or marketing firms initiating a new Facebook campaign that involves a Pixel or offline event set for a client will be asked to define their relationship with the client during the set up process.
  • For existing Pixels and offline event sets currently in use, Facebook will require businesses to update their information during the first half of 2019.
  • In August, Facebook gave a limited number of Groups access to its ads Pixel, offering the tool to admins who manage groups with 250 or more members.