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New Facebook Attribution Tool

Facebook Tool for Attribution Measurement

     
10:12 pm on Oct 20, 2018 (gmt 0)

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Free, in Biz Manager, but it has to be configured to begin collecting data.

I don't know about the offline aspect, but it appears to integrate both offline and online, very interesting.

[marketingland.com...]

In Biz Manager, it's under the “Measure & Report” section in the tools area.