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Facebook Winds Down Ad Serving on Atlas

     
3:54 pm on Nov 21, 2016 (gmt 0)

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Facebook's Atlas ad serving is to be wound down over the coming months, leaving Atlas to move to grow its measurement infrastructure. It'll continue to grow the central measurement aspect to include third-party solutions from parties such as Nielsen, Oracle Data Cloud, Visual IQ, Neustar MarketShare, Moat, IAS, Comscore, Kantar and others.

We understand the impact this will have for some clients, and we’re committed to making the transition as smooth as possible. We will provide support over the next few months to our current ad serving customers as they transition off the Atlas platform’s ad serving capabilities. Facebook Winds Down Ad Serving on Atlas [atlassolutions.com]


I wonder how much of this is to do with Facebook fixing its metrics bugs in Insights. [webmasterworld.com]