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Today, we’re introducing the Internet.org Platform, an open program for developers to easily create services that integrate with Internet.org. We’re also giving people more choice over the free basic services they can use.
Our goal with Internet.org is to work with as many developers and entrepreneurs as possible to extend the benefits of connectivity to diverse, local communities. To do this, we’re going to offer services through Internet.org in a way that’s more transparent and inclusive. Facebook's Internet.org Platform Opened Up to Developers [newsroom.fb.com]
Developers that join will need to follow three principles that we’ve followed in building versions of Facebook and Messenger for Internet.org. These are designed to align all participants’ incentives and bring more people online. Participation will remain free for any developer or user.