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Facebook is to Acquire Advertising Technology Company, LiveRail

   
3:00 pm on Jul 3, 2014 (gmt 0)

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Facebook is making moves into improving the video advertising experience. Good video ads catch the eye, and if it's delivered effectively, the ad performance should be good.

Today we’re announcing that we have agreed to acquire LiveRail, an advertising technology company that helps companies like Major League Baseball (MLB.com), ABC Family, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. Facebook is to Acquire Advertising Technology Company, LiveRail [newsroom.fb.com]