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Today we’re announcing an expanded test of Facebook’s Audience Network — a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.Facebook Launches Expanded Test of Audience Network Ad Campaigns Into Mobile [facebook.com]
The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences and lookalike audiences. It features the same measurement tools marketers use for their Facebook ads, too.
For marketers already running News Feed ads on Facebook, using the Audience Network takes just one click. The Audience Network will be available in all ad interfaces, as well as the API. Once a campaign is running in the Audience Network, our system handles optimization and delivery.
The Audience Network is starting with advertisers looking to drive app installs or app engagement. We’ll expand to include additional marketing objectives in the future.