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Facebook Study Indicates Moods Can Travel Across The Network



11:51 am on Mar 13, 2014 (gmt 0)

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I've certainly seen examples of certain views and opinions travel widely, so there's no reason why a mood should not move across the virtual sphere.

A study by researchers at the University of California, Yale, and Facebook has found that moods can spread virally through social media sites such as Facebook.Facebook Study Indicates Moods Can Travel Across The Network [bbc.co.uk]

They found that for every one person directly affected by rain, one to two others would also feel the impact.

"What people feel and say in one place may spread to many parts of the globe on the very same day," wrote the report's authors.

They added the data suggests that "online social networks may magnify the intensity of global emotional synchrony"

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