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Facebook To Acquire Link Sharing App, Branch

   
6:26 pm on Jan 13, 2014 (gmt 0)

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Link-sharing service Branch and sister service Potluck have agreed to be acquired by Facebook for around $15 million, sources familiar with the deal told The Verge. Branch CEO Josh Miller broke the news in a Facebook post this morning, but didn't disclose a price. Branch's team of nine will remain in New York, Miller says, and will form a new team at Facebook called "Conversations," whose goal will be to help users "connect around their interests."Facebook To Acquire Link Sharing App, Branch [theverge.com]