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Pulling facebook comments into our product pages

11:58 pm on Dec 18, 2013 (gmt 0)

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joined:May 2, 2004
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I'm considering pulling in facebook comments onto our domain product pages. Here is an example from a website I was Christmas shopping on, scroll down:

It seems pretty ingenious & they have over 1/2 million likes and tons of social activity.
I'm wondering what the pitfalls might be?
Will google penalize us for this?
Our customers are heavy facebook users.

Thanks for any feedback.

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