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Facebook announced on Monday that it has acquired Onavo, a Tel Aviv, Israel-based startup focused on intelligence around mobile application data.
Facebook will acquire both talent and technology as a result of the acquisition — the terms of which were not disclosed — and will also turn Onavo’s Tel Aviv headquarters into Facebook’s new Israel office, a first for the social giant.
Founded in 2010, Onavo dabbles in a number of areas, including mobile app analytics and measurement for marketers (and reporters), as well as in a mobile security division. Facebook Acquires Mobile Analytics Company, Onavo [allthingsd.com]