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What URls do Facebook Advertising clicks come from?

   
9:48 am on Mar 19, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We're trying to nail down some stats, and I thought that all Facebook ad clicks came through:

facebook.com/ajax/... etc.

but that can't be right, as that would mean only 53% of clicks from Facebook advertising actually landed on our site. Are there any other URls facebook ad clicks could have come from?