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Facebook 'likes' predict personality

the digital profiles people are creating also threaten privacy.

   
9:49 pm on Mar 11, 2013 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Sexuality, political leanings and even intelligence can be gleaned from the things you choose to "like" on Facebook, a study suggests.

The algorithms proved 88% accurate for determining male sexuality, 95% accurate in distinguishing African-American from Caucasian-American and 85% for differentiating Republican from Democrat.

Christians and Muslims were correctly classified in 82% of cases and relationship status and substance abuse was predicted with an accuracy between 65% and 73%.

the results had implications beyond social media to all digital records - from browser histories to search queries.


[bbc.co.uk...]
10:47 pm on Mar 11, 2013 (gmt 0)

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Curly fries correlated with high intelligence

Words fail me.

Possibly because I have never eaten curly fries.

...
10:52 pm on Mar 11, 2013 (gmt 0)

WebmasterWorld Senior Member topr8 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



i should have thought another easy metric would be the amount of time a person spends playing games on facebook

... it would correlate inversely with intelligence

... seriously though, the like button is and always has been a way of profiling people, and we are just at the beginning!
2:59 pm on Mar 12, 2013 (gmt 0)

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Duh.
5:49 pm on Mar 12, 2013 (gmt 0)

WebmasterWorld Administrator ergophobe is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Curly fries correlated with high intelligence

Words fail me.

Possibly because I have never eaten curly fries.


Don't sweat it. Nobel Prizes correlate with intelligence too, but you probably don't have one of those either.
6:38 pm on Mar 12, 2013 (gmt 0)

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Nobel Prizes correlate with intelligence too, but you probably don't have one of those either.

It is true, I do not have a Nobel prize.

Things might have been different if I had known about curly fries earlier.

...
9:51 pm on Mar 12, 2013 (gmt 0)

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



I want the meta-statistic.

Number of "likes" clicked as a raw percentage of number of pages with Like button viewed ...

... correlates with what?


Aren't curly fries a regional preference, like brown eggs or colored cheddar?

:: wandering off to investigate ::
10:21 pm on Mar 12, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Curly fries correlated with high intelligence


And now this metric will no longer be valid as lots of people reading that article will now go and click Like on Curly fries.
10:37 pm on Mar 12, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Aren't curly fries a regional preference, like brown eggs or colored cheddar?

I fear I may not be intelligent enough to answer that question.

I had never heard of Curly Fries until I read the cited article.

And my first thought was that he was a member of some new boy band.

The "smart one", obviously.

...
12:56 pm on Mar 13, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



What's with the fascination of wanting to know everything about US? It's creepy, like some deviant peeping in your back window at night. One day they'll use this data to decide our fate...that day may have already arrived.
1:22 pm on Mar 13, 2013 (gmt 0)

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Does the position of being able to "Like" (which requires having a Facebook account) also reveal something about a person?