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Facebook to Acquire Atlas from Microsoft

4:14 am on Mar 1, 2013 (gmt 0)

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http://newsroom.fb.com/News/578/Facebook-to-Acquire-Atlas-from-Microsoft [newsroom.fb.com]
Facebook to Acquire Atlas from Microsoft

We're pleased to announce that we have agreed to acquire the Atlas Advertiser Suite from Microsoft. Atlas is a leader in campaign management and measurement for marketers and agencies. We believe this acquisition will benefit both marketers and users, and we'd like to explain why.

As rumored last December [webmasterworld.com], Facebook has pulled the trigger on this deal. What remains to be seen is how much they paid for it. I doubt very much Microsoft recouped their initial $6 billion purchase.