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Forrester:Less than 1pct of online purchases influenced by social media

Less than 1% of online purchases influenced by social media



4:53 pm on Sep 26, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Interesting study by Forrester...
Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail than social media. Thatís the conclusion of a Forrester study released Tuesday, which examined 77,000 online transactions made between April 1 and April 14. The study found that less than 1% of them could be traced back to social networks like Facebook or Pinterest.


[edited by: engine at 5:42 pm (utc) on Sep 26, 2012]
[edit reason] added quote [/edit]


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