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Huge difference between Facebook stats and Analytics

     
9:42 am on Jan 17, 2012 (gmt 0)

Senior Member from GB 

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joined:Sept 16, 2009
posts: 1057
votes: 67


First campaign, dipping toe in water, running less than a week. Small campaign with lifetime budget of 50.

Facebook says 77 clicks; Analytics says 41. I'm aware there's always some difference (heck not even AdWords and Analytics agree, ever) but I've never seen a difference this big - nearly double!

Is this normal?

Added: the url showing in Analytics is /ajax/emu/end.php - this is the ad referring url correct?
 

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