First campaign, dipping toe in water, running less than a week. Small campaign with lifetime budget of £50.
Facebook says 77 clicks; Analytics says 41. I'm aware there's always some difference (heck not even AdWords and Analytics agree, ever) but I've never seen a difference this big - nearly double!
Is this normal?
Added: the url showing in Analytics is /ajax/emu/end.php - this is the ad referring url correct?