Welcome to WebmasterWorld Guest from

Forum Moderators: not2easy

Message Too Old, No Replies

Can you control ad frequency?

1:55 pm on Dec 29, 2011 (gmt 0)

New User

5+ Year Member

joined:Dec 29, 2011
votes: 0

Is there a way to control or limit the number of times an individual is shown the same ad?

Frequency is a useful metric showing me the average number of times a person is exposed to my ad. But what if I want to expose everyone a maximum of 4 times, and then not let them see it again?

And what determines my ad's frequency? Will it just appear every time that my ad outbids/outranks the competition for anyone I've targeted, regardless of how many times they've seen it? Or does FB account for the number of impressions an individual's had before?