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Can you control ad frequency?

     
1:55 pm on Dec 29, 2011 (gmt 0)



Is there a way to control or limit the number of times an individual is shown the same ad?

Frequency is a useful metric showing me the average number of times a person is exposed to my ad. But what if I want to expose everyone a maximum of 4 times, and then not let them see it again?

And what determines my ad's frequency? Will it just appear every time that my ad outbids/outranks the competition for anyone I've targeted, regardless of how many times they've seen it? Or does FB account for the number of impressions an individual's had before?
 

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