Is there a way to control or limit the number of times an individual is shown the same ad?
Frequency is a useful metric showing me the average number of times a person is exposed to my ad. But what if I want to expose everyone a maximum of 4 times, and then not let them see it again?
And what determines my ad's frequency? Will it just appear every time that my ad outbids/outranks the competition for anyone I've targeted, regardless of how many times they've seen it? Or does FB account for the number of impressions an individual's had before?