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Netflix has been given the legal green light to integrate information of customerís video viewing habits on social networks following the passing of a bill by the US House of Representatives.
The bill, HR 2471, effectively lifts 23 year old restrictions imposed under the Video Privacy Protection Act, which forbids the disclosure of video rental records. Under the new bill, consumers will be able to give a one-time consent to release their rental data.
The proposal still needs to be approved by the US Senate.
Prior to the passing of the new bill, the restrictions had stopped Netflix from enabling subscribers to share what they were watching with their friends on social network like Facebook.