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Facebook debuts "Facebook for Business"

8:20 am on Jul 27, 2011 (gmt 0)

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Nice timing: Facebook debuts "Facebook for Business" [gigaom.com]
Jul. 26, 2011

Facebook on Tuesday debuted a step-by-step online guide aimed at helping small businesses use the social networking site. The company is billing the new webpage, found at Facebook.com/business, as an "online education center" that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customer feedback online....

...Facebook’s new business webpage does not come along with any new features — it simply puts a lot of information that may be handy for small businesses in one place.

"Nice timing" refers to the timing of the announcement, which comes a week after Google began closing company profiles on Google+. At least the competition is prompting FB to produce some decent documentation....

Facebook for Business
http://www.facebook.com/business [facebook.com]
3:26 pm on July 27, 2011 (gmt 0)

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Facebook had to do this to keep up.

I'm still not convinced as it seems a little half-hearted, imho.
4:44 pm on July 27, 2011 (gmt 0)

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Definitely half-hearted. I think they should have a sort of native landing page builder, rather than requiring you to use a plugin and host your images on another site, etc. It's not user-friendly at all. You should be able to make a nice landing page, like the famous Red Bull landing page, etc. (with an arrow pointing at the like button) simply, without having to leave Facebook.
7:25 pm on July 28, 2011 (gmt 0)

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Very similar to another site they already created. I've looked through the below and I actually think it's a good inspiration and would offer ideas to those new to the facebook platform

2:19 pm on July 29, 2011 (gmt 0)

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Techcrunch has a +1 company profile marked up as page author that now leads to a 404 error. Why would google block businesses on +1? Fill that void Facebook, google's dropping the ball imo.