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The growing prevalence of junk messages on Facebook is been used to bait a new scam doing the rounds on the social network.
"With all the unexpected Sharing going on, this message has spread like wild-fire," warns net security firm Sophos. "Instead of preventing spam, this particular campaign has been generating it at astonishing rates."
...If sufficiently many Facebook users dig their heels in every time Facebook makes a gratuitous or confusing change in its interface, its privacy settings or its feature set, then it's possible that Facebook will learn to adapt in ways which best suit the privacy and safety of its users, instead of adapting to improve its traffic and benefit its paying customers.
(Remember that as a Facebook user, you aren't a customer. You're effectively an informal employee, paid not in cash but in kind. Your "wage" is free access to the Facebook system. Your clicks generate the value for which Facebook can charge its customers - the advertisers who benefit from the fact that you use the network at all. Don't sell yourself short.)