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Selling products directly from a Facebook page

6:09 pm on Oct 5, 2010 (gmt 0)

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Procter & Gamble has launched a service that enables consumers to use Amazon.com and Facebook to restock their supplies of Pampers diapers and buy other P&G items while on the social network site.

The consumer packaged goods manufacturer said this week it is selling diapers and wipes as well as products from other P&G brands, such as Tide, Oral B. and Olay, via its Pampers Facebook page. Consumers click a Shop Now tab on the page to complete their orders and check out through Amazon.com.

Pampers is using Amazon WebStore, an invitation-only initiative launched in March that enables select sellers to build and operate an e-commerce business that can integrate with Amazon services.