message recieved from fb below,
Thank you for participating in the Facebook Ads beta conversion tracking program. After reviewing extensive feedback from beta participants, we've decided to discontinue the beta program, effective next month.
What This Means for Your Business
If you use a Facebook conversion tracking tag on your own website, you'll be able to collect tracking data through the beta feature until October 20, 2010, and you'll be able to view historical conversion data through November 1, 2010.
Note: This change only affects conversion tracking pixels used outside of Facebook. We'll continue to automatically track and report on conversions for your Facebook Page or Event.
Thanks again for your participation in this beta program. We look forward to bringing you new features to support your advertising experience in the coming months!
The Facebook Ads Team