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FB's "Social %" Metric

facebook social percentage percent %

10:32 pm on Sep 13, 2010 (gmt 0)

Junior Member

10+ Year Member

joined:May 23, 2005
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Anybody have some insight on the effect of this metric? At this point, it seems like a black box. FB's definition (below) isn't much help, and I can't find much about this new metric anywhere.

1. Social impressions: ad impressions that include social endorsements

2. Social clicks: clicks on ads that originated from an ad with social endorsements (e.g. a social impression)

3. Social %: percentage of total ad impressions with social endorsements

4. Social CTR: social clicks divided by social impressions