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Linking multiple stores, better to use landing/splash pages?

9:23 pm on Oct 31, 2016 (gmt 0)

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The way my cart is setup, I currently operate a number of stores including a .com domain, .ca, co.uk domain, etc. I use multi store setup with Magento.

I noticed today looking at Amazon that they link all their stores in the footer. Obviously Amazon has a whole network of stores and many international domains.

For instance, let's say that you click on Australia in their footer to go to their Australia site but instead of sending people to their homepage or just "/" they add /ref=footer_au to the url. Now if I Google amazon.com.au/ref=footer_au, Google says "A description for this result is not available because of this site's robots.txt" They are basically hiding /ref=footer_au from Google but yet amazon.com.au loads fine.

Now on the surface is amazon.com.au/ref=footer_au looks identical to amazon.com.au. In your opinion, is this considered a splash page or landing page?

I am considering the same setup because right now, in my header I do have a a "choose/change your store" with a drop down option linking the homepage of every store as "/". BUT I think that is generating too many links back to my homepage. I think it would be smarter to list these as different pages including /welcome or mysite.com/welcome and then disallowing /welcome in robots.txt so this way customers can change stores without forcing Googlebot to index that same dropdown of store links on every page which accounts for thousands of links with so many pages, products, categories, etc to index. At least with this, they would be linking a page that is blocked by robots...allowing me to send traffic wherever i wants without being abusive.

My fear is that what I am doing now is going to be seen as link farming.