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UK Tops a 17-Country Survey For Internet Shopping Popularity

2:49 pm on Dec 13, 2012 (gmt 0)

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Internet shopping is more popular in the UK than in any other major country, a survey from regulator Ofcom suggests.

UK Tops a 17-Country Survey For Internet Shopping Popularity [bbc.co.uk]
The UK's fondness for net shopping is, in part, driven by mobile devices.

The study also indicated that:

In December 2011 the average UK mobile connection used 424MB (megabytes) of data, higher than Japanese users who averaged 392MBs.
16% of all web traffic in the UK was from mobiles, tablets or other connected devices - more than any other European country.
Four in ten UK adults now access Facebook, Twitter and others social networks via their mobiles.
For 18 to 24-year-olds the figures is even higher, at 62%.
The findings form part of Ofcom's seventh International Communications Market Report, which looks at the take-up, availability, price and use of broadband, landlines, mobiles, TV and radio across 17 major countries.