Ive been thinking about redeveloping my companies e-commerce site, its in dire need of a re design.
www.consumerwidget.co.uk / www.tradewidget.co.uk
* content seperated by login type, (Housing the catalogue) Products listed by genre/type/price /checkout etc
Off of the consumerwidget.co.uk site I was thinking of creating a sub domain per genre which would house unique content to that particular genre, such as blogs, news/letters, bespoke landing pages, Articles ,playlists, widget pages for promotions.
However the product will only be created once and will exisit on the main domain and be accessed from the main consumer site/trade site & the relavent subdomain.
Basicaly I would like to be able offer seperate areas per genre which contain unique content while keeping the product updating to a minimum. (i dont want to duplicate content on the subdomain)
My question is how do subdomains get treated in the SERPS, good, bad, indifferent? I would hope, the subdomains would get listed well based on their unique content. In theory its sounds good to me, my marketing director would like genre specific satellie sites linkimg back to an ecommerce site but i think this would be better far neater and easier to manage.
Is this a viable stratagy?