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Strategies for Multiple Sites

Doorways, subsegments or consolidating...which do you prefer?

4:48 pm on Nov 17, 2009 (gmt 0)

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After several years of acquisitions and testing new ideas, I own a tangled mess of overlapping sites within the same segment. Looking around to see how to simplify, I've noticed competitors using several different strategies...

1) A network of doorways...mostly generic domains that pertain to a subsegment ("bluewidgets.com"). These pages pretend to be separate sites, but all navigation leads back to a central site ("widgets.com").

2) A network of fully functional subsegment sites ("bluewidgets.com","purplewidgets.com", etc.). I have seen competitors with multiple sites in the top 10 search results for very competitive terms, despite duplicate content.

3) Focusing exclusively on one site for the segment.

Which strategy do you employ and why?


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