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Holiday AdWords and other Holiday Ads

This item makes a great gift during holiday seasons!

5:43 pm on Nov 21, 2006 (gmt 0)

5+ Year Member

I saw some of my competitors made special 'this makes a great gift' adwords ads. I ran both a 'holiday-ad' and 'non-holiday-ad' concurrently. I'm not sure if it's just me but it seems like these ads seem to do two things:

1) demand premium CPC meaning they seem more expensive
2) don't convert as well

Feedback? Comments? I'm curious what others are finding.